Image: FC Dallas' Website (https://www.fcdallas.com/post/2021/02/22/photo-gallery-mtx-becomes-official-jersey-partner)
FC Dallas has officially announced a new sponsor for the front of their jerseys. MTX will replace Advocare on the front of all FC Dallas and North Texas Soccer Club jerseys. In addition to adorning the first team and its USL-One counterpart's shirts, it will also be on all FC Dallas youth clubs' jerseys beginning in July.
Prior to 2021, Advocare was FC Dallas' sole jersey sponsor. They became the club's first jersey sponsor in 2012 and changed their logo once on the jersey, switching from a large "A" logo to simply having the name of the company on the front of the shirts. They remain with FC Dallas as a sponsor on the sleeves of jerseys. (https://www.fcdallas.com/post/2020/06/15/fc-dallas-and-advocare-announce-sleeve-patch-agreement-part-new-partnership)
Image: 2012-2013 Home Jersey, Dan Crooke/3rd Degree (https://www.dallasnews.com/sports/fc-dallas/2018/09/13/20-years-ranking-all-29-fc-dallas-jerseys/)
Image: 2016-2017 Home Jersey, Dan Crooke/3rd Degree (https://www.dallasnews.com/sports/fc-dallas/2018/09/13/20-years-ranking-all-29-fc-dallas-jerseys/)
MTX is a technology company based in Frisco, TX. In addition to sponsoring FC Dallas, they will also help Dallas identify homegrown talent using its Maverick Quantum Artificial Intelligence Platform by evaluating players within Dallas' youth and academy system. More information on MTX and how they plan on supporting Dallas can be found in this article on FC Dallas' website. (https://www.fcdallas.com/post/2021/02/22/fc-dallas-announces-jersey-rights-partnership-mtx-group)
By Melanie G. Isbell